Clarity
- Your vision feels fuzzy
- Priorities shift every week
- No one owns outcomes
Product consultancy for companies building what matters
Products should solve problems. Not create them.
Product Matter is a product consultancy that helps companies decide what to build, lead the teams building it, and deliver digital products end to end. Too often, digital experiences and custom software are built simply because they can be, not because they should be. Product Matter brings leadership, vision, and accountability that connects strategy to execution, helping you build outcomes that actually matter.
We've worked with amazing people and brands
The problem
You know something is broken. You just can't name it.
It usually shows up as one of three things. Most teams have a little of each, and ask for more capacity when what they're short of is a decision.
Execution
- Stakeholders question the pace
- Engineers build unwanted features
- Budgets stretch without results
Focus
- Talent works on wrong things
- Opportunities slip past unnoticed
- Energy scatters across initiatives
Swipe for the other two
Find what is holding the product back. Put the right judgment, tools, and capacity behind it.
How we help
Every engagement starts by deciding what to build.
A discovery ends with the solution defined. Then we build it with you, or we hand it over with a brief another team can quote and build from.
Step 01 · DecideDiscovery & Strategy
We decide together whether this should be built, whether something already exists to buy or configure instead, what it will take, what the first version is, and who builds it. Sometimes the answer is "don't build it," and we say so.
- Duration
- Two to six weeks
- Investment
- From $5,000
Step 02 · Build with us
Fractional CPO
We lead the product while your team builds it. Right-sized product leadership on a monthly retainer.
Learn more →
Product Pods
We build it. A right-sized team that owns delivery end to end, on a monthly retainer.
Learn more →Or · Hand it off
Another team builds it
You leave with a brief another team can quote and build from. The work and its reasoning are yours either way, in a form you can defend to a co-founder or board.
No obligation to build with us.
Product philosophy
We start with the problem, not the solution. We ask why before how.
We measure success by the problems we eliminate, not the features we ship. Three principles shape every engagement, and each one has a real example behind it.
Work
SALT went from an in-house tool to a SaaS platform that it reports serves 350+ agency customers.
The engagement began as Fractional CPO and grew into a Product Pod that transformed a prototype into an insurance data intake platform.
"Jonathan bridged the gap between our technical teams, marketing efforts, and sales needs. He helped us see that SALT could be more than an in-house tool: it could serve the entire independent agent market."
What success looks like
Clear direction. Confident execution.
Your team executes with clarity because everyone understands the strategy and their role in it. We bring the leadership and process to make this your reality.