About
We understand products at the molecular level.
We see not just what you want to build, but why it matters and how to make it real.
Founder
The best product work happens when you truly understand the problem you're solving.
Product Matter was founded on that simple belief. Not just surface-level requirements, but deep systems thinking: seeing multiple futures, identifying obstacles before they appear, and distilling complexity into elegant solutions.
I'm Jonathan Simmons, and I've spent 17 years building products and companies, from marketing websites to acquisition-scale platforms. I've led product teams at Gateway Church, founded and sold donation platforms, and most recently co-founded an insurtech startup as CEO where I held CTO/CPO responsibilities.
What makes Product Matter different isn't just engineering skill or product expertise. It's the entrepreneurial perspective of someone who's built, scaled, and sold companies, combined with the ability to listen deeply, ask the right questions, and see the invisible structure beneath what you're trying to build.
Whether you need strategic clarity, ongoing product leadership, or a complete team to execute your vision, Product Matter adapts to what you actually need, not what fits a service package.
How we work
Deep product thinking, not task execution.
What makes Product Matter different is how we approach problems. We see systems, not features.
Listen deeply
We start by understanding what you're really trying to solve. Not just the feature request, but the underlying problem: your customers, your constraints, your vision.
See multiple futures
Like exploring different timelines, we map potential paths forward, identifying obstacles, opportunities, and edge cases before you encounter them.
Simplify complexity
Great products feel simple because someone removed everything unnecessary. We distill complex problems into elegant, focused solutions.
From the blog
Real talk about the problems that keep product teams stuck.
What You Still Own When AI Does Product Work
AI can help investigate a problem, challenge a plan, and recommend what to build. Here is what you remain responsible for when you use that help.
Read more →You Learned by Building. What Needs to Change Now?
A working product teaches you things planning cannot. Use that learning to decide what to keep, what to change, and which early assumptions now deserve another look.
Read more →