Services - Turn Your Product Vision Into a Viable Plan
Before you invest in development, get clarity on what to build, what it costs, and whether it will work.
The Problem
The Idea Is Not the Hard Part
You have a vision. Maybe it is a new product, a platform expansion, or technology that differentiates your business. The challenge is not imagination. It is knowing:
- •Which version of this idea is actually viable?
- •What will it really cost to build?
- •Where do you even start?
Most product investments fail before development begins. Not from bad ideas, but from unclear scope, misunderstood costs, and building the wrong thing first.
The Solution
What Product Discovery Actually Is
Product Discovery is structured collaboration between your vision and our experience. In one to two weeks, we work together to transform ideas into an actionable plan.
This is not validation theater. We are not here to tell you your idea is great. We are here to pressure-test it, scope it realistically, and identify the fastest path to something real.
You bring the domain knowledge. We bring the product, engineering, and design expertise. Together, we define what success looks like and how to get there.
The Process
Week 1: Discovery
We dig into your business, your customers, and your vision. We ask the hard questions. We challenge assumptions. We research the landscape.
- • Stakeholder interviews
- • Customer and market analysis
- • Technical feasibility assessment
- • Competitive landscape review
Week 2: Definition
We synthesize everything into a clear, actionable plan. No fluff. No 50-page documents you will never read. Just what you need to move forward.
- • Prioritized feature scope
- • Technical architecture direction
- • Realistic budget and timeline
- • Go/no-go recommendation
Deliverables
What You Walk Away With
- Strategic Clarity. A defined product vision with clear boundaries. You will know exactly what you are building and why.
- Realistic Scope. Prioritized features based on value and feasibility. Not a wishlist. A plan.
- Budget and Timeline. Honest projections based on real development, not optimistic guesses.
- Technical Direction. Architecture recommendations that scale with your business.
- Confidence. The information you need to make an informed investment decision.
Investment
Two Paths Forward
Choose the level of clarity and validation you need before committing to development.
Vision Clarity
1-2 weeks
$5,000
Best for early-stage ideas that need strategic direction.
- Discovery sessions with key stakeholders
- Market and competitive analysis
- Feature prioritization framework
- Strategic roadmap with realistic scope
- Budget range and timeline estimate
Outcome:
A clear product direction and the information to decide whether to proceed.
Vision + Validation
2-3 weeks
$10,000
Best for ideas ready for deeper definition and proof of concept.
- Everything in Vision Clarity, plus:
- User research and validation
- Detailed technical specification
- Wireframes or clickable prototype
- Refined budget and development plan
Outcome:
A validated concept with enough detail to begin development immediately.
Why Product Matter
We are not a dev shop that needs to sell you hours. We are not consultants who hand you a report and disappear.
We are a product leadership team: two CPOs working together, one focused on engineering and architecture, one focused on design and user experience. Combined, we bring over 35 years of building products people actually use, including award-winning work for clients ranging from startups to enterprise.
- •Product leadership, not project management
- •20+ years of UI/UX design expertise paired with 15+ years of engineering
- •US-based strategy, design, and architecture
- •We build what we plan
From Discovery to Development
Product Discovery is often the first step in a longer engagement. Once we have clarity on what to build, we become your product team: strategy, design, and engineering working as one unit.
Our approach
- •US-based product and engineering leadership managing the entire build
- •Award-winning UI/UX design integrated from day one, not bolted on at the end
- •AI-assisted development where it accelerates without compromising quality
- •Strategic use of offshore resources for appropriate features, managed by experienced leads
- •Fast timeline without sacrificing quality, security, or user experience
Typical v1 MVP investment: $50,000 - $75,000
Depending on feature set, complexity, and timeline. Discovery defines exactly what that investment gets you.
Ready to Get Started?
Stop planning in a bubble. Get an experienced product team in your corner.
We will discuss your vision, assess fit, and determine whether Product Discovery is the right next step.